About Us

First Choice Business Brokers (FCBB) is a premier firm specializing in connecting buyers and sellers for successful business transactions. With expertise and integrity, we provide unparalleled service in the industry.

About Us

First Choice Business Brokers (FCBB) is a premier firm specializing in connecting buyers and sellers for successful business transactions. With expertise and integrity, we provide unparalleled service in the industry.

A Business Sales Organization

Our Mission and Values at First Choice Business Brokers

As top Business Brokers with First Choice Business Brokers Atlanta Metro, Mike Denham and Joe Moon specialize in business sales across all industries with transaction sizes from approximately $50,000 to $50 million.


First Choice Business Brokers Atlanta Metro offers professional business brokerage services for both buyers and sellers. Mike and Joe bring over 50 years of business management, acquisitions, and dispositions experience to their clients. Whether helping a client sell a business for top dollar or assisting a buyer in finding the right business to purchase, Mike and Joe’s primary role is that of a business intermediary, providing each client with personalized, hands-on professional service through each step of the transaction process.



Industries represented include but are not limited to: Auto Service, Distribution, Retail, Construction, HVAC, Medical Billing, E-Commerce, Manufacturing, Wholesale, Technology, Practice Sales, B2B Services, Healthcare Services, Pet Care, and more!

A Business Sales Organization

Our Mission and Values at First Choice Business Brokers

As top Business Brokers with First Choice Business Brokers Atlanta Metro, Mike Denham and Joe Moon specialize in business sales across all industries with transaction sizes from approximately $50,000 to $50 million.


First Choice Business Brokers Atlanta Metro offers professional business brokerage services for both buyers and sellers. Mike and Joe bring over 50 years of business management, acquisitions, and dispositions experience to their clients. Whether helping a client sell a business for top dollar or assisting a buyer in finding the right business to purchase, Mike and Joe’s primary role is that of a business intermediary, providing each client with personalized, hands-on professional service through each step of the transaction process.


Industries represented include but are not limited to: Auto Service, Distribution, Retail, Construction, HVAC, Medical Billing, E-Commerce, Manufacturing, Wholesale, Technology, Practice Sales, B2B Services, Healthcare Services, Pet Care, and more!

Selling a Business

Business Brokers help Sellers achieve the highest value for their business.

Business Valuation

Market Price Analysis - Learn what your business is worth in today’s market.

We handle all negotiations, paperwork, and ensure confidentiality throughout the entire process.

Selling a Business

Business Brokers help Sellers achieve the highest value for their business.

Business Valuation

Market Price Analysis - Learn what your business is worth in today’s market.

We handle all negotiations, paperwork, and ensure confidentiality throughout the entire process.

Specializing in lower middle market services focused on larger businesses with revenue up to $35m.

Business brokers can help you find the right business for your interests, income, and location.

Acting as a navigator is one facet of the business broker’s role in successfully selling your business.

Specializing in lower middle market services focused on larger businesses with revenue up to $35m.

Business brokers can help you find the right business for your interests, income, and location.

Acting as a navigator is one facet of the business broker’s role in successfully selling your business.

Explore Latest News

Smiling man in a blue suit seated at a table in an office setting

How to Choose the Right Business Broker in Atlanta to Maximize Your Sale

May 28, 2026
Ready to sell your business in Atlanta? Learn how to choose a business broker, evaluate commission structures, protect confidentiality, and maximize your sale price.
Two people point at a chart on a whiteboard in a bright office meeting.

Financing a Business Purchase in Atlanta: What Are Your Options?

May 28, 2026
Looking to buy a business for sale in Atlanta? Discover your financing options, from SBA 7(a) loans to seller financing and creative capital strategies.
Three people in an office. A man with a ponytail gestures while speaking to two others, one in a suit.

Thinking Like a Buyer: What Modern Investors Are Looking for Right Now

March 2, 2026
Thinking Like a Buyer: What do 2026 investors really want? Learn to mitigate transition risk, showcase digital integration, and align your business with modern buyer expectations.